A new look to connect healthcare professionals around the world
My role
UX Designer
Timeline
5 Weeks
Responsibilities
Research
Usability testing
Visual interaction
Prototyping
Healthcare Travelink is a company that specializes in recruiting and staffing solutions for medical facilities in the United States.
The plataform was struggling with onboarding and registration flow issues, as well as information being sent outside of the system when hiring nurses, making it difficult to visualize data and monitor the status of applications.
Our redesign challenge was to make the platform more intuitive, with a organized document registration process, greater control over the user profile, and clear communication about new openings and the status of applications.
Old interface
Old interface
Identity and brand
Although a logo and visual identity had already been defined, I was free to choose the colors and fonts for the application. I chose a palette that dialogued with the color of the brand, but had a more friendly and commercial feel, rather than a corporate tone with a typographic choice that followed the same reasoning.
Application
The new design prioritized reducing barriers to registration, as many nurses felt confused by the extensive and mandatory process. To address this, I worked to break down the steps and clearly indicate progress, making orientation easier and promoting a more intuitive experience.
Expected results
The results the company expects from the redesign include an increase in the number of jobs started each month, a 90% retention rate among daily users, and a reduction in calls from nurses seeking assistance with the application process.
Key Learnings
Communicate value
A solid and reliable value proposition is essential for any business. However, external factors can influence how it is perceived, so it is essential to validate it frequently to ensure its relevance and effectiveness.
Initial research agile
Agile initial research can demonstrate the value of user insights to stakeholders. Insights can be gained that challenge previous assumptions and contribute to more strategic, data-driven decisions.
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